Positioning your market strategy and ambitions with the Win Back Methodology


To position your market strategy and ambitions in customer relationship, we recommend starting with a benchmark. For this we rely on the Win Back Methodology. With this approach, you will be able to become aware of the disruptive potential of your organization in the market and your differentiators.

Define a comparison theme

Situate yourself on the market with regards to your competitors

Develop a comparative analysis of performance

Decide on priorities to strengthen your position

Benchmark Methods

Examples of Deliverables

Position mapping
Brand promise

Duration and indicative price

2 months
Starting from € 20 000 excl. tax