A true founding pillar of our approach to the customer and collaborator experience, ease is a concept created by Extens Consulting, coming in line with the concept of customer effort. Find out more about what ease is and how we implement it in our mission.
Through this book, we invite you to discover how the GDPR (General Regulation on Data Protection) represents an opportunity for the customer experience. How does this regulation allow brands to move from a logic of personal data collection to a logic of relational data collection? For what benefits?