This White Paper “GDPR: a unique opportunity to reinvent your customer relationships” is decoding the General Data Protection Regulation and its objectives. Through our expert analysis, we show that behind GDPR compliance hides a host of opportunities for customer experience and customer journeys. Data, occupying a central place in the customer journey, will thus play a key role in consumer experience. May 25th, 2018 does not, therefore, mark the end of the process to become compliant with the GDPR.
In this White Paper
I – DECODING
1.1 The GDPR: safeguarding European personal data
1.2 The GDPR: a dual opportunity for brands
II – EXPERT ANALYSYS
2.1 From personal to relational data
2.2 Ease and trust enter the relationship between brands and consumers
III – DISCOVERING
3.1 The data journey within a customer journey
How to obtain our White Paper about GDPR?
1/ Fill in the form below
2/ Click on “download”
3/ Receive immediately the white paper by e-mail
*Mandatory fields – The collection of the requested information is necessary to process your request and will allow you to receive the requested document. The information provided is for the exclusive use of Extens Consulting and will not be disclosed to third parties.