This White Paper “GDPR: a unique opportunity to reinvent your customer relationships” is decoding the General Data Protection Regulation and its objectives. Through our expert analysis, we show that behind GDPR compliance hides a host of opportunities for customer experience and customer journeys. Data, occupying a central place in the customer journey, will thus play a key role in consumer experience. May 25th, 2018 does not, therefore, mark the end of the process to become compliant with the GDPR.

In this White Paper

I – DECODING
1.1 The GDPR: safeguarding European personal data
1.2 The GDPR: a dual opportunity for brands

II – EXPERT ANALYSYS
2.1 From personal to relational data
2.2 Ease and trust enter the relationship between brands and consumers

III – DISCOVERING
3.1 The data journey within a customer journey