Customer Experience definition
What is it ?
What is remembered about one’s experience when contacting a brand or its representatives. It is composed of factual elements and emotions, whose memory makes the customer feel attraction, indifference or repulsion in relation to the brand.
What is it used for?
The customer experience is a lever to conquer new prospects and retain your customers over the long term. From now on, to stand out from the competition, you have to refine your experience!