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Relational data definition

What is it ?

Information that describes customers’ personal contact and assistance preferences, depending on preference for independence or interdependence as defined with the brand. This data is linked to people in relation to a specific service and is adaptive. The relational data provides an opportunity for the customer to co-create his or her relationship with the brand and a specific service.

What is it used for ?

Relational data is an opportunity for a customer to co-build their relationship with the brand and a specific service.

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  • Our company
    • Our company
    • Our values
    • Customer testimonials
    • Our partner associations
    • Our White Papers
  • Our expertise
    • Define Customer Relationship Strategy
    • Design of Customer and Employee Journey
    • Innovation of Experiences
    • Transformation of Organizations
  • Our innovations
  • MyExtens
  • Blog
  • Contact us
    • Contact us
    • Join us
  • Français
  • Deutsch
  • Italiano
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