Innovation Articles

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Customer Journey in Virtual Reality & Measurement of the Customer Culture in Real Time

The Customer Experience consulting firm, Extens Consulting, has two new tools to support its clients. The goal is to delve deeper in giving clients a better visibility on the investments being made to improve their customer experience.   Until now, no virtual reality (VR) customer experience simulation tool or customer culture measurement tool for real …

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How can retailers in today’s “connected customer” world innovate the checkout experience?

For customers, it’s no longer just about buying a product or service. It’s about delivering memorable experiences from their favorite brands. In today’s connected economy, customers are placing more value on their experiences than the products or services they’re consuming. They want experiences that make their lives easier and precisely reflect their preferences, needs and …

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